New Product Introduction

type: flight-item-type
uses-route: New Product Introduction Route
created_at: 2026-07-18

Where do Flight Items of this type come from?

From the floor: customers asking for something at the counter, or a baker’s experiment in the Bakehouse. One item is one candidate product — a new loaf, pastry, or seasonal special — from first idea to a standing place in the daily range.

Why are you working on these? What is the customer value?

The range is the product. New introductions keep it alive — they answer what customers actually ask for and give regulars a reason to keep coming back.

To whom is the finished Flight Item delivered?

To the customers, as a new product on the shelf — and to the bakery itself, as an updated daily range the Bakehouse bakes and both shops sell.

How long does it take?

Weeks: trial bakes and costing in the Bakehouse, a range decision at Bakery Strategy, then rollout across production and the shops.

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New Product Introduction.md

---
type: flight-item-type
uses-route: "[[New Product Introduction Route]]"
created_at: 2026-07-18
---

## Where do Flight Items of this type come from?

From the floor: customers asking for something at the counter, or a baker's experiment in
the [[Bakehouse]]. One item is one candidate product — a new loaf, pastry, or seasonal
special — from first idea to a standing place in the daily range.

## Why are you working on these? What is the customer value?

The range is the product. New introductions keep it alive — they answer what customers
actually ask for and give regulars a reason to keep coming back.

## To whom is the finished Flight Item delivered?

To the customers, as a new product on the shelf — and to the bakery itself, as an updated
daily range the [[Bakehouse]] bakes and both shops sell.

## How long does it take?

Weeks: trial bakes and costing in the Bakehouse, a range decision at [[Bakery Strategy]],
then rollout across production and the shops.