New Shop Launch

type: flight-item-type
uses-route: New Shop Launch Route
created_at: 2026-06-28

Where do Flight Items of this type come from?

From a strategic bet at Bakery Strategy (FL3): a decision to open a new retail location. One item is one location, from site discovery to first trading day.

Why are you working on these? What is the customer value?

Growth — each new shop extends the bakery’s reach to a new neighborhood, and is the main way the bakery scales beyond its current footprint.

To whom is the finished Flight Item delivered?

To a new local customer base, and to the bakery as a running retail unit (a new work system handed over to Bakery Operations).

How long does it take?

Months, not days: site search, lease, fit-out, hiring, and a soft opening before the launch.

Like what you see? → Start — build your own org folder in ~2 min

New Shop Launch.md

---
type: flight-item-type
uses-route: "[[New Shop Launch Route]]"
created_at: 2026-06-28
---

## Where do Flight Items of this type come from?

From a strategic bet at [[Bakery Strategy]] (FL3): a decision to open a new retail location.
One item is one location, from site discovery to first trading day.

## Why are you working on these? What is the customer value?

Growth — each new shop extends the bakery's reach to a new neighborhood, and is the main way
the bakery scales beyond its current footprint.

## To whom is the finished Flight Item delivered?

To a new local customer base, and to the bakery as a running retail unit (a new work system
handed over to [[Bakery Operations]]).

## How long does it take?

Months, not days: site search, lease, fit-out, hiring, and a soft opening before the launch.