DWSD.md

New Shop Launch Route

type
flight-route
created_at
2026-07-18

How a New Shop Launch travels from a strategic bet to an open door: the bet is decided at Bakery Strategy (FL3), a copy moves to Bakery Operations (FL2) which generates the concrete launch work — site, fit-out, hiring, range planning — worked by a temporary launch crew at the operational level, with no standing board of its own. Progress lifts back into the bet, which is tracked — and finally lands — on the strategy board, through the weekly Launch Check-in. This is the top-down strategic route: months, not days, and the delivery is a new work system — from its first trading day the shop joins the Daily Replenishment Flow.

title: New Shop Launch Route
for: "[[New Shop Launch]]"
for-domain: "[[Bakery Strategy]]"
bands:
  - name: Strategy
    fl: 3
  - name: Coordination
    fl: 2
  - name: Launch Crew
    fl: 1
triggers:
  - name: expansion bet
    generates:
      - shop-launch @ Strategy
path:
  # the decided bet is handed to operations coordination
  - shop-launch @ Strategy --> shop-launch @ Coordination
  # coordination breaks the launch into concrete work
  - shop-launch @ Coordination -> launch-task @ Coordination
  # launch tasks are worked at the operational level
  - launch-task @ Coordination --> launch-task @ Launch Crew
  # coordination progress lifts back into the strategic bet
  - shop-launch @ Coordination ..> shop-launch @ Strategy
  # opening day — the bet lands, tracked on the strategy board
  - shop-launch @ Strategy ..> ()
bound-to:
  - band: Strategy
    boards:
      - board: "[[Bakery Strategy Board]]"
        stages:
          - shop-launch: "col:In-Flight"
  - band: Coordination
    boards:
      - board: "[[Bakery Operations Coordination Board]]"
        stages:
          - shop-launch: "lane:New Shop Launch"

Modeling note

The weekly Launch Check-in is the interaction that carries the feedback edge. The Launch Crew band is deliberately unbound: a temporary crew with no standing board of its own.

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New Shop Launch Route.md
---
type: flight-route
created_at: 2026-07-18
---
How a [[New Shop Launch]] travels from a strategic bet to an open door: the bet is decided
at [[Bakery Strategy]] (FL3), a copy moves to [[Bakery Operations]] (FL2) which
**generates** the concrete launch work — site, fit-out, hiring, range planning — worked by
a temporary launch crew at the operational level, with no standing board of its own.
Progress lifts back into the bet, which is tracked — and finally lands — on the strategy
board, through the weekly [[Launch Check-in]]. This is the
top-down strategic route: months, not days, and the delivery is a new work system — from
its first trading day the shop joins the [[Daily Replenishment Flow]].
```dwsd.flightroute id=new-shop-launch-route
title: New Shop Launch Route
for: "[[New Shop Launch]]"
for-domain: "[[Bakery Strategy]]"
bands:
- name: Strategy
fl: 3
- name: Coordination
fl: 2
- name: Launch Crew
fl: 1
triggers:
- name: expansion bet
generates:
- shop-launch @ Strategy
path:
# the decided bet is handed to operations coordination
- shop-launch @ Strategy --> shop-launch @ Coordination
# coordination breaks the launch into concrete work
- shop-launch @ Coordination -> launch-task @ Coordination
# launch tasks are worked at the operational level
- launch-task @ Coordination --> launch-task @ Launch Crew
# coordination progress lifts back into the strategic bet
- shop-launch @ Coordination ..> shop-launch @ Strategy
# opening day — the bet lands, tracked on the strategy board
- shop-launch @ Strategy ..> ()
bound-to:
- band: Strategy
boards:
- board: "[[Bakery Strategy Board]]"
stages:
- shop-launch: "col:In-Flight"
- band: Coordination
boards:
- board: "[[Bakery Operations Coordination Board]]"
stages:
- shop-launch: "lane:New Shop Launch"
```
> [!NOTE]
> **Modeling note.** The weekly [[Launch Check-in]] is the interaction that carries the
> feedback edge. The `Launch Crew` band is deliberately **unbound**: a temporary crew with
> no standing board of its own.